The Oracle of Omaha - Warren Buffet Builds A Brand That Lasts

America has a love-hate relationship with its top billionaires. But not with Warren Buffet - he is an affable business icon. The second richest man in the world according to Forbes magazine is a business guru for Bill Gates, the richest man in the world. The legendary stock investment trader was so revered in the market that during the 1970s the mere news that he is going to buy a stock shot up the price of that stock by 10%.

The investment genius baffled stock observers with his business acumen time and again. During the 1990s when everybody was buying up dot com stocks in a frenzy, Warren Buffet stuck to his way of doing business. He bought stocks that were selling below their intrinsic value. Market analysts wrote him off. The old man is "losing his touch" they said. But the dot com bubble burst and the focus was again on the stocks that Warren was buying. Berkshire Hathaway (his company) stock rose to prominence again and Warren was hailed as an investment icon.

Warren Buffet's methods neither conform to macroeconomics trends nor to Wall Streets fashions. He buys up under-valued companies with low overhead costs with a high growth potential. And then he waits for the market to do the rest. His brand of investing has become conventional wisdom in the world of investment.

Warren Buffet did start his career very early. He started utilizing his amazing aptitude for numbers, money and business when he was barely six years old. He purchased six bottles of Coca-Cola from his grand father's store, each at twenty five cents and sold them at thirty cents each. He was making money while friends were playing hop scotch. At eleven years he started marking the board at his father's stock trading office. He had phenomenal ability to remember big numbers and surprised his friends with reeling off the populations of various US cities.

Now each of his business moves is dissected by books, web sites and investment professionals the world over. The annual share holder's meeting of Berkshire Hathaway resembles music festivals like that of an Elvis Presley concert or Woodstock. Despite being a billionaire Warren Buffet still lives in the house that he purchased for $31,500 in 1956. He is often found with his favorite drink - Coca-Cola in his hands.

Warren Buffet has donated a major portion of his earnings to the Bill and Melinda Gates Foundation. This is going to immortalize his brand name and for ages to come his brand name will be remembered with reverence.

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