Branding

Sunday, January 6, 2008

Branding - It's Not Just for Cows!

Your company logo is not the only thing that made your mark. The service you provide to your customers, your reputation and are part of your brand well.If that you think of your current customer base, how many of your customers or clients were referred to you by your former clients? If you answered "No", you do not cut the mustard! One of our clients who sells outdoor barbecue and kitchen islands has done an excellent job of building its brand name. He made sure to include your company brand in everything he does. He is still involved in charity events, as well as the donation of her time to give back to his community. It presents a custom made T-shirts, caps, pens, and the same brand of butter mints (mmmmm). People who do not even have a court that corresponds to one of its products his company. You can almost guarantee that when they do buy their new home, they will be directed to pick up on one of its products to place in their new backyard.I was on the phone with a friend earlier this morning, and it was our praise Company to be ahead of its time in our city are at the image of companies. We were discussing that there are still many people who are not quite sure what the brand is. He summed it up perfectly with the example he gives people when they inquire about it: He asked them: "When I say jeans, what comes to mind?" Their reaction? "Levi's and Wrangler." Branding in a nutshell! Be consistent with your brand image. Everything you put out should have on your brand! This includes employees who work for you. (No, I am not suggesting that you literally "brand" them with a hot iron.) Are they still provide the best service to your customers and keeping the growth of your brand? Two free branding things you can do today: 1. Create an electronic signature with your company logo and website url2. Add your url of your website pending music or voice mail messageDo today - build your brand!
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